“I Don’t Know Where to Begin”
Many new bloggers get a bit confused when it comes to getting traffic to their blogs.
Should I use massive SEO efforts?
Should I post to Facebook and Twitter?
Should I guest post?
Should I comment on blogs?
I am here to tell you, yes. Do all of these and more.
Good Mom, Bad Blogger
(The back story, bear with me.)
As you know I am a “work at home mom” (WAHM) which means my kids are off school during the summer. This can really wreak havoc of a WAHM’s schedule. There is no set time they are gone in order for me to get work done. They want to go out and do activities. They sleep in then they don’t. Just the simple fact that they are home can sometimes distract me from working. I mean, I stayed home partially to be with them. (And to be my own boss.) So naturally I am going to be more active with them while they are off school.
During these last few summer months I eased back from SEO and social media efforts I was implementing before on a weekly basis. I managed to still post to my blog and get some research done but, frankly, I didn’t ever put in a full days work.
Two weeks ago I came back in full swing again once they started school. I expected my traffic to have taken a dump.
To my surprise, my blog survived my SEO and social media break!!
I compared my traffic before and after my absence for 4 week spans each.
Traffic Before: (April and May 2012)
Traffic After: (July and August)
As you can see my search traffic, which is traffic directly from search engines, aka, SEO efforts I implemented, went up during the times I was cutting back. It jumped up 12%. It is good to know my SEO efforts paid off.
But as you can also see my referral traffic, which comes mostly from guest posting and commenting, dropped about 9%. This was to be expected since I only came online to post and do a bit of research, barely any socializing.
But I can say, what I feel is my greatest accomplishment over the whole span of those 8 weeks was my direct traffic, these are my regular readers, the people who come directly to my blog via bookmarks and just simply typing in my site’s name. This number didn’t change much. They stuck with me! And I am very grateful for that.
*I don’t have campaigns set up so I have no idea why that is in the graph.
With my type of blogging, in which I do want to know my readers and gain new ones everyday, a healthy dose of all three types of traffic is great.
Something Strange Happen
The 4 weeks while I had a reduction in work hours and in extra efforts to bring traffic in, I had an increase in traffic.
My traffic was up 12%.
Now how can this be?
I’m going to tell you.
Effort and Time Pay Off
Back in December 2011 I bought a great eBook called “Mom Blog SEO” and I began to implement what was in that book.
I used it as a reference…often.
Here’s a chart from those 8 weeks I referred to above. I followed the advise in Mom Blog SEO and did a few guest posts, some social media and commenting. (Notice how a guest posting to Comluv, a rather large, well known blog, back in February 2012 and is still bringing residual traffic to my blog. And the back links within the post are great for SEO on my blog.)
I wasn’t sure if the techniques I was using would pay off- until now.
Don’t Be Fooled by the Title
Mom Blog SEO covers a lot more than just SEO, it teaches you how to integrate Social Media and guest blogging into your SEO efforts.
And let me clarify, it is for “moms who blog” about anything, not just “mom blogs”. Because like Kelby states: “We moms don’t have time to mess around.” And that is the truth. She gets right into it and shows you the basics of SEO.
Moral of This Story
- Learn SEO and optimize your blog for search engines
- Get to know Facebook, Twitter and Google +, they will bring people to your blog
- Guest post
- Grab Mom Blog SEO to help you with so much more than what I discussed here.
Have you ever had a similar experience?
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