No, they don’t make home videos of their bedroom activities and then it gets “leaked” to the public, although, that is one strategy.
No, a pretty face would not be enough either.
Could it be the awesome content they create? You are getting hotter. This is one aspect but content won’t make them popular, but it can keep them popular.
Popularity comes from being everywhere.
A few weeks ago I was making my weekly rounds, reading my favorite blogs and I started to notice a pattern. I counted that I visited 15 trusted and established blogs one morning and 12 of them had the same guest poster over week’s time. I immediate thought this guest poster is one, a go getter and, two, trusted in his community. If this many bloggers trust him to write for them this often, I could probably learn a lesson here.
This guest poster is Danny Iny and he has been everywhere on my blog visits recently. He has taught me a very valuable lesson in spreading the word.
To become popular I will need to guest post, often.
Danny Iny Everywhere I Go
Recently I was checking my RSS feed for the newest posts from my favorite bloggers. One of my favorites is Pat Flynn at Smart Passive Income. I hopped on over to read, Over-Empowerment, Entitlement, and Anonymity: The Dark Side of Social Media, a guest post by Danny Iny. I enjoyed reading the post, like I do every time I visit Pat’s blog but for some reason did not comment. I left to spend my time clicking and reading my other favorite blogs.
Hours later I hit my Triberr account to read and share articles from my TribeMates. On the home page of Triberr was a post called The Secret To Staying Ahead of the Blogging Curve. I found that title interesting and Dino always puts out great content. So I headed over there for a read. It wasn’t Dino but Danny Iny. I had seen this name before but couldn’t remember where. (As a blogger who reads a lot sometimes you forget where you have seen people.) I enjoyed his post at Triberr so I commented. And he commented back soon after.
Then today I headed back to my RSS for another round of reading and something strange happen. Danny Iny was at most of the blogs I decided to visit! Think Traffic, Traffic Generation Café, One Spoon Full at a Time, and Daily Blog Tips. How could this be happening?
First it felt like I was stalking him. Then I was relieved to have realized that he is a very intelligent, hard working man. You see, Danny just launched an eBook called Engagement from Scratch (not an affiliate link) which features many huge names in social media and I was witnessing him spread the word about this amazing book.
I was so inspired by Danny and his efforts to get the word out about his book, I not only upgraded to the paid version of Engagement from Scratch but I felt the need to write about his efforts.
So what can bloggers learn from Danny Iny?
Be everywhere. Even if I had never heard of Danny Iny, (which I did through social circles but never read his stuff) by the time I had seen him guest post on no less than 12 blogs I read every week, I wanted his new book more than ever. Persistence gets you noticed.
Write content that your audience craves. I absolutely needed to read his guest post on Traffic Generation Café, Want Fanatical Traffic? Here’s How. It has a catchy title and don’t all bloggers need fanatical traffic? And I might add, it was a great post!
Be kind and gracious. Danny is busy man, he just launched his book and he says he has over 30 guest posts. I would consider that busy. But Danny has taken the time to answer comments left at these blogs, at least the ones I have visited. He answered my comment.
You do not need to have anything special to launch or share. I found that Danny has been busy guest posting for a long time, way before he wrote a book. Simply helping a fellow blogger out with a guest post can get you noticed in their realm of readers and bloggers. Most simply stated guest posting can make you popular.
Check out my latest guest post: Blogging Success: Failure is Success