Why Does Google Care About Quality on the Internet?

Google Is Watching You
Google Is Watching You

Google knows they are the monster search engine.

They also know that it is humans doing the searches (I mean who else would?).  They also know that they want money. (They don’t want to lose their bazillion dollars they get every year.)  So they want humans to stay at their monster search engine.

Humans come to the Internet to find answers.  Great answers, relevant answers, answers that make sense to their searches and answers that aren’t just trying to sell you something.  So Google tries to create these algorithms that work hard in trying to find these human searchers the best of the web.

Notoriously there have been humans that cheat the search engine system by leaving crappy, fast links anywhere and anywhere.  These links lead to crappy content mostly for sales purposes.  Google used to look at these links and say “wow! That site/blog is way popular! I’m gonna be sure to let people know they rock by putting them at the top of my search results.”  It didn’t take long for Google to figure out what was going on.  So through the years Google and these crap content creators played a little game of who can outsmart who.

I think Google is winning the game and is giving favor to people who actually care about sending out good quality content, like many bloggers do and even sales sites I know.  But how does Google separate the two?  I think they use word of mouth, Internet style.  Who is interacting with whom?  Who is being mentioned and where?  Not unlike real life.  It’s who you know that helps you get to the top.  In this case the top of search results.

How does Google discover and measure these relationships?

The answer is simple: social media, guest posting and bloggers linking to each other.  The 3 best strategies to not only get a site noticed by Google but get people to notice too.

Sure Google will still give some recognition to bookmarking, commenting and forum interaction BUT these are only one way relationships;  Google can tell it is just a link placed there by one person.  Sort of like someone yelling on a soap box “look at me, I have something to say.”  When a link from a blog is actually placed within a blog post, in the content, where only the author has access, this is the equivalent to a referral for a job interview.  That blogger/writer is saying they trust this person enough to give them some credit.

There is one more factor, clout.  How important is that blogger/writer that is mentioning the other blogger/writer?  Clout matters online.  For instance, would you rather get a recommendation for a job from a senator or a mayor?  Duh! The Senator!  They have more clout in our society.  Online is no different. Bloggers earn their clout by writing epic shit (Think Traffic) and being around for a while.  You need to build that clout.  And online clout is measured in Page Rank.

So to sum it up: get links within blogs from high Page Rank blogs.  Guest post and get that blogger to mention you within a post.  It’s golden.

What of social media? 

“…social marketing activities will no longer be optional; they will be a necessary element of traffic driving success.” Search Engine Watch.

The key is to be social, that is the bottom line.  Google and other search engines are watching you be social, noticing how and where.  Social clout is the new way to get popular online with Google and your peers.

“We’re transforming Google into a search engine that understands not only content, but also people and relationships.”

Google Blog

As a blogger, I am taking Google + very serious.  Google is integrating Google + within their searches.  And they are taking note of who you network with and letting you know who has liked what when you search.

Above: I am networked with Ileane in many places so she shows up in my searches.  Google figures if Ileane likes it, so will I.

I am also taking Twitter and Facebook serious.  Google searches tell me when people I know through these social sites have shared that link.  I am assuming they see me when they search also.  It is purely the power of word of mouth in action here.

No More SEO vs. Social Media?

When I began blogging it almost felt like SEO and Social Media were worlds apart.  Bloggers wondered where to start, I did.  It was SEO vs. Social.  What is evolving is a mesh of both.  It makes work so much easier for bloggers.

It will be a beautiful partnership.

Ana Hoffman has a great article on this subject also:

How Your Social Media Reach Influences Your Google Rankings

So why does Google even care about quality?  Because people want relevance and quality. And it’s people that search.

(After I went back and read this post it sounded so funny talking about “humans”, like Google is some sort of alien race here to conquer us humans. Wait, are they?  Anyhow, I’m not changing it now, so go with it.)
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Allie owns and writes Ramblings of a WAHM. She has blogged and been online working her way up since 2010. She loves to help WAHMs find balance between work and family.  Thanks for reading! Check out her awesome Resource Page! Sign up for updates and WAHM Newsletter.

14 Responses to Why Does Google Care About Quality on the Internet?

  1. Great post, Allie. Quality really does matter, and regardless of how people attempt to manipulate the engines with poor content and spam links, quality will always prevail in the long term. After all, it is the quality material that is actually useful and valuable, and that is what people want to interact with and share.

    I feel the same way about the social aspect. Interesting to see how the two are blending and influencing one another, especially now with Google’s new “Search Plus Your World” campaign.
    Melanie@Office Answering Service created this awesome post: Joomla and K2 vs. WordPress for Blogging: Why We Chose WordPressMy Profile

    • Melanie,

      I was just thinking earlier if Google + is going to be (or already is) integrating into the Google search result algorithms? I wonder if what we do there and who we know will help us rank better? Time will only tell. Or an algorithm leak, lol.

      I’m so done with bad content. I actually deleted many blogs I was reading because of sub standard quality. And these are big blogs. I try so hard to give quality because we all know much of what I am writing about is all over anyway, my competition is stiff.

      Great response, thank you.


  2. Great topic, Allie. We know that we all like reading relevant content with high quality. To be honest the more simple it is, the more I prefer to read:)
    Anna created this awesome post: cerec crownsMy Profile

  3. Great advice Allie, Google is using social signals such as FB likes, Twitter post etc. more than ever to work out how to rank sites. I think the Sharebar you have on the left hand side that floats as you scroll is a great addition to a site to help people +1 or FB like you, I’m going to have a look at the plugin and download it to use on my site.
    Beth created this awesome post: How to Get Over a BreakupMy Profile

  4. Hey Allie,

    Google is the big daddy. When was the last time you heard someone saying; hey I don’t know this, let’s yahoo it! So it is best that we don’t play around with it. Just play it nice and safe and Google will be nice to you. No matter what. Quality is one thing that is highly compromised these days. Especially in the blogging world. How many posts actually offer content that matters or actually makes sense in the first place?

    I am so glad I am going to attack your old posts! Why haven’t me met before the contest? ;)
    Hajra created this awesome post: Will they call you over for a Bloggers Party?My Profile

  5. No, they say “yahoo” when jumping out of planes. which is much more exciting.

    I never talk bad about Google (do you hear that Google?). And it is the Big Daddy Search engine isn’t it? I do believe they are headed toward rewarding great content.
    Allie created this awesome post: Blogging Success: Failure Is SuccessMy Profile

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